In 2017, the D'art Design Gruppe has designed a two-in-one concept for the flooring manufacturer Amtico. The trade fair appearance works for both this year's BAU with a focus on architecture and – with small changes – for EuroShop's trading environment.
Amtico presents itself in new colors: noble dark blue combined with copper shades and light blue. In creative and timeless settings, Dart portrays the Amtico themes by means of the latest living trends in design-conscious application examples. In the background, large-format, vertical sliding panels make it possible to combine various laying patterns and surfaces with each other. Graphics from the manufacturer's design studio tell “the story behind" and encourage the visitors to be creative themselves. Overall, the designers produce a studio atmosphere on 104 m².
For the EuroShop, mannequins are added to the fair stand on 105 m². They support the showcase character and signal the usability of the flooring also for the trade. Additional meeting rooms at the back provide space for communication away from the crowds.