For the first time D’art Design Gruppe was assigned with the corporate appearance of Amtico at the BAU 2015 and arranged the trends of the manufacturer of floorings in a tri-dimensional collage.
The motto of Amtico‘s fair appearance of 84 sqm size is the spatial arrangement: Trade visitors experience the product flooring in the spatial context of different trends that celebrate Amtico’s creative thinking in three plastic collages. The creative element collage is also taken up as huge geometric shapes that float above the stand. Visitors can get more information about Amtico from mood cards that are displayed at all stations. At the stand’s back wall there is a pattern laboratory which actively and creatively involves visitors. They can use the floor as a means of design and develop their own creations.
All accompanying means of communication like the mood cards and a look book were designed by Dart and harmoniously blend into the overall appearance.